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"In a world where it's kind of hard to predict what works, but it is the case that some things work better than others, that really kind of underscores the value of doing this kind of experimentation."

"Public policy should promote learning about generative AI."

"If every political scientist in the planet died tomorrow, really only our loved ones would grieve."

"It's a weird future, but it is something that I think we'll experience."

"Let your great object be victory, not lengthy campaigns, which today is work smarter, not harder."

"You could come out with a logo, the designers are like, oh my gosh. And it just falls flat with voters. You're not designing for designers, you're designing for voters."

"It's a little bit like old time radio. I think a lot of our audience in the political space have that in their DNA. It was something that we grew up with and it's not surprising to me that it's come back."

The creative process, there's inherent risk. And in politics, or at least within government, we are incredibly risk averse creatures. Ultimately, politics is a people business. So if you build trust first, then you can build lots of other cool stuff later.

"Organizing your campaign to take the best advantage of the tech options that are open to you. That is a really big question."

"Suddenly there is this new standard where everybody has this tool and the new challenges not competing against each other with the tools, but competing with each other against the ideas of how to use it."

"What you want to know is whether this message will shift somebody's vote, not whether they think it's a good message."

"The key to undoing that skill and aversion problem is to build an ecosystem that is right wing friendly, heartland friendly, patriotism friendly."

"Comscore will tell you you're wrong about your October media. By on Thanksgiving, Nielsen will tell you that you were wrong. Next year. We needed something that gave us the speed to know if we were right or wrong last week."

"Not only were Democrats on those platforms really far outspending their Republican opponents, they were doing so in really smart, interesting ways."

"There's a small group of people who are so good at this that they can make as much money as well-heeled lobbyists downtown. Who do you want to take advice from?"

"Training works and the number of effectively trained activists on your side directly contributes to your success."

"Having real conversations with people and not just reading from scripts, I think, would make a huge difference in how connected people to politics."