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Experts
May 31, 2023
33
MIN
The Science of Political Persuasion – Adam Schaeffer (Evolving Strategies)
"What you want to know is whether this message will shift somebody's vote, not whether they think it's a good message."
Adam Schaeffer is founder and chief behavioral scientist of Evolving Strategies, a behavioral science and data analytics firm using experiments and AI to modify voter behavior. He has a PhD from the University of Virginia and has done stints at AEI and Cato. In our conversation we learn more about what the Left is doing with behavioral science, what Republicans can do to catch up, and how new tech can help make political advertising more effective.
Episode Transcript
Managing Partner of Startup Caucus
